1. Retail Technology reading list 6 items
    1. Handbook of research on retailing 2018

      Book  Chapter 11 In-store marketing tech

    2. Handbook of research on retailing 2018

      Book  Chapter 11 In-store marketing tech

    3. Navigating the new retail landscape: a guide to current trends and developments - A. D. Treadgold, Jonathan Reynolds 2016

      Book Essential Ch 2: the transformational role of technology

    4. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book Recommended Ch 6: what the shopper wants from online shopping channels

  2. Retail Marketing Mix - revision reading 3 items
    1. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended pp 116 - 124

    2. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended pp 116 - 124

    3. Retail Product Management - Rosemary Varley 2014

      Book Recommended pp 81 - 111

  3. Week 11: CRM 15 items
    1. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book Recommended pp 138 - 157

    2. Retailing management - Michael Levy, Barton A. Weitz c2012

      Book Recommended pp 274 - 297

    3. Marketing Strategy and Competitive Positioning - Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John Rudd 2017

      Book Recommended pp 342 - 347

    4. Retail Management - Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee 2017

      Book Recommended pp 35 - 36

    5. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017

      Book 

    6. Scoring points: how Tesco continues to win customer loyalty - Clive Humby, Terry Hunt, Tim Phillips 2007 [paperback 2008

      Book Background reading

    7. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book  Chapter 8: Really making loyalty programmes work Chapter 9: Making big data digestible

    8. Handbook of Research on Retailing - Katrijn Gielens, Els Gijsbrechts 2018

      Book 

  4. Week 7: Category Management 9 items
    1. Retail Category Management - Deborah Fowler, Ben Goh 2011

      Book Recommended A short, simple guide to category management

    2. Handbook of research on retailing 2018

      Book  Chapter 19 Category Management and Captains

    3. Handbook of Research on Retailing - Katrijn Gielens, Els Gijsbrechts 2018

      Book Recommended Chapter 19 Category Management and Captains

    4. Retail Management - Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee 2017

      Book Recommended pp356-358

    5. Retail Product Management - Rosemary Varley 2014

      Book Recommended Chapter 3

    6. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Background reading pp124-126

    7. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Background reading pp124-126

    8. Consumer-centric category management: how to increase profits by managing categories based on consumer needs - John Karolefski, A. l Heller, A.C. Nielsen Company Limited c2006 (electronic resource)

      Book 

    9. Consumer-centric category management: how to increase profits by managing categories based on consumer needs - John Karolefski, A. l Heller, A.C. Nielsen Company Limited 2006

      Book 

  5. Week 8 & 9: category mangement (retail marketing mix) 12 items
    1. Navigating the New Retail Landscape - Alan Treadgold, Jonathan Reynolds 2016

      Book Recommended Chapter 7 pp 151 - 175: Reimagining the Retail Store. Useful when looking at space use and customer experience.

    2. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book Recommended Chapter 7 pp 111 - 137: Getting Your Assortment Right

    3. Handbook of research on retailing 2018

      Book Recommended This is the online version. Ch 4 Retailer Promotions by Karen Gedenk Ch 6 Price image in retail by Alexander Chernev and Ryan Hamilton

    4. Handbook of Research on Retailing - Katrijn Gielens, Els Gijsbrechts 2018

      Book Recommended Ch 4 Retailer Promotions by Karen Gedenk Ch 6 Price image in retail by Alexander Chernev and Ryan Hamilton

    5. Retail Product Management - Rosemary Varley 2014

      Book Essential Especially chapter 4

    6. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended Particularly chapter 6: pricing

    7. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Recommended Particularly chapter 6: pricing

    8. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book Recommended Especially chapter 7

    9. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended Especially chapters 12 and 15

    10. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended Especially chapters 12 and 15

    11. Food retailing and sustainable development: European perspectives 2018

      Book Recommended Chapter 6 re quality: Sparks, L. The changing roles of food retailing. pp 101 - 117

  6. Retail Buying Week 4 7 items
    1. Retailing management - Michael Levy, Barton A. Weitz c2012

      Book Recommended Chapter 12

    2. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended Chapter 5 pp 110 - 115

    3. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Recommended Chapter 5 pp 110 - 111

    4. Retail marketing - Peter J. McGoldrick 2002

      Book Recommended Chapter 8 pp 279 - 289

    5. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended Chapter 13

    6. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended Chapter 13

    7. Retail Product Management - Rosemary Varley 2014

      Book Recommended Chapter 2 pp 37 - 53

  7. Week 3 3 items
    1. Retail marketing - Peter J. McGoldrick 2002

      Book Recommended Chapter 8

    2. Retail Product Management - Rosemary Varley 2014

      Book Recommended Chapter 2

    3. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended Chapter 5

  8. Week 2 2 items
    1. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book Recommended Chapter 1. Available on line see week 2 page of learning hub.

    2. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended Chapters 1 & 2

  9. Recommended Reading 19 items
    1. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book 

    2. Consumer behavior: buying, having, and being - Michael R. Solomon 2017

      Book 

    3. Consumer-centric category management: how to increase profits by managing categories based on consumer needs - Karolefski, John, Heller, A. l, A.C. Nielsen Company Limited c2006 (electronic resource)

      Book 

    4. Consumer-centric category management: how to increase profits by managing categories based on consumer needs - Karolefski, John, Heller, A. l, A.C. Nielsen Company Limited 2006

      Book 

    5. UK grocery retailing: September 2006 - Institute of Grocery Distribution 2006

      Book 

    6. International marketing: a global perspective - Mühlbacher, Hans, Leihs, Helmuth, Dahringer, Lee 2006

      Book 

    7. Introduction to management - Pettinger, Richard 2007

      Book 

    8. Purchasing, principles and management - Baily, Peter 2005

      Book 

    9. Retail management - Cox, Roger, Brittain, Paul 2000

      Book 

    10. Retailing: an introduction - Cox, Roger, Brittain, Paul 2004 (electronic resource)

      Book 

    11. Retailing: an introduction - Cox, Roger, Brittain, Paul 2004

      Book 

    12. Retailing management - Levy, Michael, Weitz, Barton A. c2012

      Book 

    13. Scoring points: how Tesco continues to win customer loyalty - Humby, Clive, Hunt, Terry, Phillips, Tim 2007

      Book 

    14. Retail product management: buying and merchandising - Rosemary Varley 2014

      Book 

    15. Retailing in the UK. - Howitt, Simon, Key Note 1998

      Book 

    16. Strategic purchasing and supply chain management - Saunders, Malcolm, Chartered Institute of Purchasing and Supply 1997

      Book 

  10. Journals and Trade Press 9 items
    1. IGD (Institute of Grocery Distribution) - Link to online reports and select title from "Reports you have bought"

      Webpage  Online full text reports (some print copies are held - see library catalogue (OPAC). Not available off campus

    2. Key Note Market Reports - see OPAC (library catalogue) for various titles in this series

    3. Marketing - Institute of Marketing and Sales Management, Institute of Marketing

      Journal  Print journal

    4. Mintel Market Intelligence Reports (login page)

      Webpage  You need to register with Mintel to have access off campus.

  11. Texts for Examination Preparation and Assignment writing 3 items
    1. Effective study skills - Price, Geraldine, Maier, Pat c2007

      Book 

    2. How to succeed in exams and assessments - McMillan, Kathleen, Weyers, Jonathan 2007

      Book 

    3. How to write essays & assignments - McMillan, Kathleen, Weyers, Jonathan 2011

      Book 

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