globe
  1. Essential Reading 4 items
    1. International marketing strategy: analysis, development and implementation - Isobel Doole, Robin Lowe 2004

      Book 

    2. International marketing:Third edition 国际营销:第三版 2008.9

      Book  Chinese Textbook - Do not reference in your assignment

  2. Recommended Reading 14 items
    1. Global marketing management = 全球营销管理

      Webpage  Chinese Textbook - Do not reference in your assignment

    2. Global marketing management - Warren J. Keegan, Elyse Arno Brill, Sandeep Puri 2014

      Book 

    3. Global marketing management:7th edition 全球营销管理:第7版 2004

      Book  Chinese Textbook - Do not reference in your assignment

    4. International marketing - Philip R. Cateora 2013

      Book 

    5. International marketing - Michael R. Czinkota, Ilkka A. Ronkainen c2013

      Book 

    6. International Marketing 国际市场营销学 2003

      Webpage  previous edition Chinese Textbook - Do not reference in your assignment

    7. International Marketing: 8th edition 国际市场营销学:第8版 2007

      Book  Chinese Textbook - Do not reference in your assignment

    8. International marketing - Michael R. Czinkota, Ilkka A. Ronkainen c2013

      Book 

    9. International marketing and export management - Gerald S. Albaum, Edwin Duerr 2011

      Book 

    10. Principles and practice of marketing - David Jobber c2010

      Book 

  3. Online Resources 11 items
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