This list has been archived
  1. Essential Reading 5 items
    1. Contemporary international marketing case studies and journal articles - provided on Moodle

    2. Global marketing management - Keegan, Warren J., Brill, Elyse Arno, Sangeeta Puri c2014 (electronic resource)

      Book 

    3. Global marketing management - Keegan, Warren J., Brill, Elyse Arno, Puri, Sandeep 2014

      Book 

    4. International marketing strategy: analysis, development, and implementation - Isobel Doole, Robin Lowe, Alexandra J. Kenyon 2016

      Book 

  2. Recommended Reading 11 items
    1. International marketing - Czinkota, Michael R., Ronkainen, Ilkka A. c2013

      Book 

    2. International marketing - Baack, Daniel W., Harris, Eric G., Baack, Donald c2013

      Book 

    3. International marketing strategy: 2003-2004 - Carter, Steve, Chartered Institute of Marketing 2003

      Book 

    4. Marketing across cultures - Usunier, Jean-Claude, Lee, Julie Anne 2013 (electronic resource)

      Book 

    5. Marketing across cultures - Usunier, Jean-Claude, Lee, Julie Anne 2013

      Book 

    6. Marketing across cultures - Usunier, Jean-Claude, Lee, Julie Anne 2009

      Book 

    7. Principles and practice of marketing - David Jobber 2016

      Book 

  3. Websites 9 items
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