1. Essential Reading 4 items
    1. Discovering statistics using SPSS: - Andy P. Field 2009

      Book 

    2. Practical statistics for environmental and biological scientists - John Townend 2002

      Book 

  2. Recommended Reading 20 items
    1. Doing your research project: a guide for first-time researchers - Judith Bell, Stephen Waters 2014

      Book 

    2. How to research - Loraine Blaxter, Christina Hughes, Malcolm Tight 2010 (electronic resource)

      Book 

    3. How to research - Loraine Blaxter, Christina Hughes, Malcolm Tight 2010

      Book 

    4. Practical statistics and experimental design for plant and crop science - Alan G. Clewer, David H. Scarisbrick 2001

      Book 

    5. Business research: a practical guide for undergraduate & postgraduate students - Jill Collis, Roger Hussey 2014

      Book 

    6. Doing a successful research project: using qualitative or quantitative methods - Martin Brett Davies, Nathan Hughes ℗♭2014

      Book 

    7. Market research: a guide to planning, methodology and evaluation - Paul N. Hague 2002

      Book 

    8. Marketing research: an applied orientation - Naresh K. Malhotra 2020

      Book 

    9. Marketing research: an applied approach - Naresh K. Malhotra, David F. Birks 2007 (electronic resource)

      Book 

    10. Survey methods in social investigation - Claus Moser, Graham Kalton 1993

      Book 

    11. Quantitative methods - Les Oakshott 2014

      Book 

    12. Questionnaire design, interviewing and attitude measurement - A. N. Oppenheim, A. N. Oppenheim 1992

      Book 

    13. Case study research: design and methods - Robert K. Yin c2014

      Book 

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