1. Essential Reading 15 items
    1. Advances in the canine cranial cruciate ligament - American College of Veterinary Surgeons 2018

      Book 

    2. Anatomy of equine bodywork: The Equinology approach - Debranne Pattillo 2018

      Book 

    3. Anatomy and physiology of farm animals - Anna Dee Fails, Christianne Magee, R. D. Frandson 2018

      Book 

    4. Anatomy and physiology of farm animals - Anna Dee Fails, Christianne Magee 2018

      Book 

    5. Animal physiotherapy: assessment, treatment and rehabilitation of animals - Catherine M. McGowan, Narelle Stubbs, Lesley Goff 2016 (electronic resource)

      Book 

    6. The athletic horse: principles and practice of equine sports medicine - David R. Hodgson, Kenneth Harrington McKeever, Catherine M. McGowan 2014

      Book 

    7. The athletic horse: principles and practice of equine sports medicine - Hodgson, David R, McKeever, Kenneth Harrington, McGowan, Catherine M. c2014

      Book 

    8. Bovine surgery and lameness - A. David Weaver, Owen Atkinson, Adrian Steiner, Guy St. Jean 2018

      Book 

    9. BSAVA guide to pain management in small animal practice - British Small Animal Veterinary Association 2019

      Book 

    10. Canine physical therapy: orthopedic physical therapy - Gross, Deborah M. 2002

      Book 

    11. Physical therapy and massage for the horse - Denoix, Jean-Marie, Pailloux, Jean-Pierre 2001

      Book 

  2. Business and Marketing Planning 46 items
    Suggested Texts; there are many more which can be found in the HAU Library (or at 658). Select a few that you find useful. Public Libraries often have a good range. Remember to credit those you use in your annotated bibliography.
    1. General Marketing and Marketing Communications 8 items
      1. Integrated marketing communications - Pickton, David, Broderick, Amanda 2005 (electronic resource)

        Book Background reading Good practical UK guide for 'Promotion' aspects; accessible as an e-book; be aware of publication date re. social media ads, etc.

      2. Integrated marketing communications - Pickton, David, Broderick, Amanda 2005

        Book Background reading Good practical UK guide for 'Promotion' aspects; a little dated, so be aware of publication date re. social media ads, etc.

      3. Marketing: a complete guide - Christopher, Martin, McDonald, Malcolm 2003

        Book Background reading Author from UK (ex-Cranfield Prof); rather old, but an easy starter text covering basic marketing principles - quick to read

      4. Marketing management - Philip Kotler, Kevin Lane Keller 2016 (electronic resource)

        Book Background reading American authors, but a classic text

      5. Marketing management - Philip Kotler, Kevin Lane Keller 2016

        Book Background reading American authors, but a classic text

      6. Principles and practice of marketing - David Jobber 2016

        Book Background reading UK author; comprehensive

      7. Essentials of marketing - Brassington, Frances, Pettitt, Stephen 2013 (electronic resource)

        Book Recommended Useful and comprehensive. UK Authors

      8. Essentials of marketing - Brassington, Frances, Pettitt, Stephen 2013

        Book Recommended Useful and comprehensive. UK Authors

    2. Marketing Planning/Strategy Texts 7 items
      1. Exploring strategy: Text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin 2017 (electronic resource)

        Book Background reading This is very comprehensive (MBA level), but not very easy for anyone new to business planning.

      2. Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin 2017

        Book Background reading This is very comprehensive (MBA level), but not very easy for anyone new to business planning.

      3. Market-led strategic change: transforming the process of going to market - Nigel Piercy 2017

        Book Background reading A very good text, but somewhat cynical.

      4. Marketing plans: how to prepare them, how to profit from them - Malcolm McDonald, Hugh Wilson 2016

        Book Recommended UK Authors - useful.

      5. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

        Book Background reading UK Authors

      6. Strategic marketing: creating competitive advantage - West, Douglas C., Ford, John B., Ibrahim, Essam 2010

        Book Background reading

      7. The marketing plan: a pictorial guide for managers - McDonald, Malcolm, Morris, Peter, Parkin, George 1987

        Book Recommended While this is very old, the cartoon format makes it very useful for obtaining an overview. Prof Malcolm McDonald, was a respected UK academic author on Marketing Planning

    3. Business Plans/ Small Business 4 items
      1. The business plan workbook: a step-by-step guide to creating and developing a successful business - Colin Barrow, Paul Barrow, Robert Brown 2018

        Book Recommended Useful - seems popular with students

      2. Entrepreneurship and small business: start-up, growth and maturity - Paul Burns 2016

        Book Background reading

      3. Financial Times Guide to Business Start Up 2017/18 - Sara Williams 2016 (electronic resource)

        Book Background reading

      4. The Financial Times guide to business start up 2017/18 - Sara Williams 2017

        Book Recommended

    4. Services Marketing and Relationship Marketing 11 items
      1. Customer relationship management: concepts and technologies - Francis Buttle, Stan Maklan 2015

        Book Background reading

      2. Customer relationship management: concepts and technologies - Francis Buttle, Stan Maklan 2015

        Book Background reading

      3. The management and marketing of services - Mudie, Peter, Cottam, Angela 1999

        Book Background reading Quite old, but good on concepts

      4. Principles of services marketing - Palmer, Adrian ©2014

        Book Background reading UK Author (Cranfield School)

      5. Relationship marketing: creating stakeholder value - Christopher, Martin, Payne, Adrian, Ballantyne, David 2001

        Book Background reading Classic work on Relationship Marketing (Authors from Cranfield School)

      6. Service management and marketing: customer management in service competition - Grönroos, Christian 2007

        Book Background reading Seminal author (Scandinavian)

      7. Services marketing: people, technology, strategy - Lovelock, Christopher H., Wirtz, Jochen c2011

        Book 

      8. Services marketing: text and cases - Baron, Steve, Harris, Kim, Hilton, Toni 2009

        Book Background reading

      9. Services marketing: integrating customer focus across the firm - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 2016

        Book Background reading Seminal US Authors

      10. Total relationship marketing - Evert Gummesson 2016

        Book Background reading Seminal author (Scandinavian)

      11. Marketing Plans for Services : A Complete Guide - and Pennie Frow Adrian Payne, Malcolm McDonald 2011 (electronic resource)

        Book Recommended Very useful example plans

    5. Business Advice Sites - introductory- particularly for outline structures and an overview of planning. 11 items
      See also Banks, who keep changing their links! See also Learning Hub links in Business Planning Book
      1. Institute of Directors Factsheets

        Webpage  The website is currently being revised and is not working. These are very useful short guides if you can find them via a search.

      2. Small business news, advice, help and information - HSBC

        Website Background reading Some useful information if you search for it on this site.

    6. Business Journals 5 items
      See also Veterinary Journals
  3. Recommended Reading 22 items
    1. Canine massage: a complete reference manual - Hourdebaigt, Jean-Pierre c2004

      Book 

    2. Canine rehabilitation & physical therapy - Millis, Darryl L., Levine, David 2012

      Book 

    3. Eckert animal physiology: mechanisms and adaptations - Randall, David John, Burggren, Warren W., French, Kathleen, Eckert, Roger 2002

      Book  Chapter 10: Muscles and animal movement

    4. Equine exercise physiology - David Marlin, K. J. Nankervis c2002 (electronic resource)

      Book 

    5. Equine exercise physiology - David Marlin, K. J. Nankervis 2002

      Book 

    6. Equine locomotion 2013 (electronic resource)

      Book 

    7. Equine locomotion - Back, Willem, Clayton, Hilary M. 2012

      Book 

    8. Equine massage: a practical guide - Jean-Pierre Hourdebaigt c2007 (electronic resource)

      Book 

    9. Equine massage: a practical guide - Jean-Pierre Hourdebaigt c2007

      Book 

    10. Equine behaviour: principles and practice - Mills, Daniel S., Nankervis, K. J. 1999

      Book 

    11. Horse structure and movement - Smythe, R.H., Gray, Peter, Goody, Peter C. 1993

      Book 

    12. Journals 9 items
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