globe
  1. Essential Reading 3 items
    1. Principles and practice of marketing - David Jobber 2016

      Book 

    2. Market orientation: transforming food and agribusiness around the customer - Adam Lindgreen, Martin Hingley, David Harness, P. R. Custance 2010

      Book 

  2. Recommended Reading 11 items
    1. International retailing - Nicholas Alexander, Anne Marie Doherty 2009

      Book 

    2. Principles & practice of marketing - Jim Blythe ℗♭2014

      Book 

    3. Business-to-business marketing - Ross Brennan, Louise Canning, Raymond McDowell 2014

      Book 

    4. Global marketing - Svend Hollensen 2017

      Book 

    5. The crisis of food brands: sustaining safe, innovative and competitive food supply - Adam Lindgreen, Martin K. Hingley, Joe⁺lle Vanhamme 2009

      Book 

    6. The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity - Adam Lindgreen, Martin K. Hingley 2009

      Book 

    7. Principles of services marketing - Adrian Palmer ℗♭2014

      Book 

    8. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013 (electronic resource)

      Book 

    9. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013

      Book 

    10. Strategic marketing: creating competitive advantage - Douglas C. West, John B. Ford, Essam Ibrahim 2015

      Book 

  3. Other Resources 13 items
    1. Journal of marketing management: journal of the Academy of Marketing - Academy of Marketing, Chartered Institute of Marketing

      Journal 

    2. The grocer (electronic resource)

      Journal 

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