1. Week 12 & 13 Customer Relationship Management 10 items
    1. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

      Book  pp 343-347

    2. Retail Management - Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee 2017

      Book  pp 35-36

    3. Retailing management - Michael Levy, Barton A. Weitz c2012

      Book Recommended pp 274 - 297

    4. Marketing: an introduction - Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan 2015

      Book Recommended

    5. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book Recommended pp 138-157

    6. Scoring points: how Tesco continues to win customer loyalty - Clive Humby, Terry Hunt, Tim Phillips 2007 [paperback 2008

      Book Background reading

    7. Retail marketing strategy: delivering shopper delight - Constant Berkhout 2016

      Book  Chapter 8: Really making loyalty programmes work Chapter 9: Making big data digestible

    8. Handbook of Research on Retailing - Katrijn Gielens, Els Gijsbrechts 2018

      Book 

  2. Week 10: segmentation and positioning 9 items
    1. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended pp67-72

    2. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Recommended pp 67 - 72

    3. Retail Management - Barry R. Berman, Patrali M. Chatterjee, Joel R. Evans 2017

      Book Recommended pp 97 - 108

    4. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended ch 10 and also covers the whole of the retail marketing mix in detail

    5. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended ch 10 and also covers the whole of the retail marketing mix in detail

    6. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book Recommended pp 73 - 79

    7. International Retailing - Nicholas Alexander, Anne Marie Doherty 2008

      Book Recommended pp 296 - 310

    8. Marketing strategy & competitive positioning - Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud, John M. Rudd 2017

      Book Recommended pp 165 - 176

    9. Retail marketing - Peter J. McGoldrick 2002

      Book Recommended pp 105 - 112, pp 167 - 173

  3. Week 8: Competitive Advantage 9 items
    1. International Marketing - Hans Muhlbacher, Lee Dahringer, Helmuth Leihs 2006

      Book Recommended Chapter 8: pp 319-338

    2. Retailing management - Michael Levy, Barton A. Weitz c2012

      Book Recommended Chapter 5: pp 112 - 125

    3. Retail marketing - Peter J. McGoldrick 2002

      Book Recommended Chapter 4: pp 143 - 147. This offers the fullest explanation of Porter's Generic Strategies

    4. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended Chapter 4

    5. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended Chapter 4

    6. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended Chapter 2: pp 47 - 54

    7. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Recommended Chapter 2: pp 47 - 54

    8. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book Recommended Chapter 3: pp 64 - 68

  4. Week 7: Situational Analysis 8 items
    It's essential that you read at least one section. If you get it, move on! If you don't or if you want more, read another!
    1. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015 (electronic resource)

      Book Recommended pp 34 - 39

    2. Retail marketing management: principles and practice - Helen Goworek, Peter J. McGoldrick 2015

      Book Recommended pp 34 - 39

    3. Retailing: an introduction - Roger Cox, Paul Brittain 2004 (electronic resource)

      Book Recommended Ch 6

    4. Retailing: an introduction - Roger Cox, Paul Brittain 2004

      Book Recommended Ch 6

    5. Retail Management - Barry R. Berman, Patrali M. Chatterjee, Joel R. Evans 2017

      Book Recommended pp 51-60

    6. Retail marketing - Peter J. McGoldrick 2002

      Book Recommended pp 136 - 141

    7. Retailing management - Michael Levy, Barton A. Weitz c2012

      Book Recommended pp 130 - 138

    8. Principles of retailing - John Fernie, Sue Fernie, Christopher Moore 2015

      Book Recommended Chapter 3

  5. Essential Reading 3 items
    1. Retailing: an introduction - Cox, Roger, Brittain, Paul 2004 (electronic resource)

      Book 

    2. Retailing: an introduction - Cox, Roger, Brittain, Paul 2004

      Book 

    3. Retail marketing - McGoldrick, Peter J. 2002

      Book 

  6. Recommended Reading 20 items
    1. Consumer behavior: buying, having, and being - Michael R. Solomon 2017

      Book 

    2. Creating passion brands: how to build emotional brand connection with customers - Edwards, Helen, Day, Derek 2007

      Book 

    3. Global retailing 2005 - Institute of Grocery Distribution 2005

      Book 

    4. The grocers: the rise and rise of the supermarket chains - Seth, Andrew, Randall, Geoffrey 2011 (electronic resource)

      Book 

    5. The grocers: the rise and rise of the supermarket chains - Seth, Andrew, Randall, Geoffrey 2011

      Book 

    6. Grocery revolution: the new focus on the consumer - Kahn, Barbara E., McAlister, Leigh 1997

      Book 

    7. Introduction to management - Pettinger, Richard 2007

      Book 

    8. Marketing Research - Naresh K. Malhotra 2017 (electronic resource)

      Book 

    9. Marketing research: an applied approach - Naresh K. Malhotra, David F. Birks, Daniel Nunan 2017

      Book 

    10. Marketing research: an integrated approach - Wilson, Alan M. 2012

      Book 

    11. Retailing: environment and operations - Newman, Andrew J., Cullen, Peter 2002

      Book 

    12. Retailing management - Levy, Michael, Weitz, Barton A. c2012

      Book 

    13. Retail marketing - Omar, Ogenyi 1999

      Book 

    14. Retail product management: buying and merchandising - Rosemary Varley 2014

      Book 

    15. Scoring points: how Tesco continues to win customer loyalty - Humby, Clive, Hunt, Terry, Phillips, Tim 2007

      Book 

    16. Store wars: the battle for mindspace and shelfspace - Corstjens, Judith, Corstjens, Marcel 1999

      Book 

  7. Web References and Journals 9 items
    1. The grocer

      Journal  Print journal

    2. Marketing week

      Journal  Print journal

    3. Mintel Market Intelligence Reports - Athens authentication point

      Website  You need to register with Mintel to have access off campus.

  8. Texts for Examination Preparation and Assignment Writing 3 items
    1. How to succeed in exams and assessments - McMillan, Kathleen, Weyers, Jonathan 2007

      Book 

    2. How to write essays & assignments - McMillan, Kathleen, Weyers, Jonathan 2011

      Book 

    3. Effective study skills - Price, Geraldine, Maier, Pat c2007

      Book 

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