1. Essential Reading 1 item
  2. Recommended Reading 18 items
    1. An introduction to social media marketing - Alan Charlesworth 2015

      Book 

    2. E-marketing: theory and application - Stephen Dann, Susan Dann 2011

      Book 

    3. Consumer behaviour: applications in marketing - Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele 2017

      Book 

    4. Marketing communications - John Egan 2015

      Book 

    5. Marketing Communications - Chris Fill 2016 (electronic resource)

      Book 

    6. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull 2016

      Book 

    7. Advertising & promotion - Christopher E. Hackley, Rungpaka Amy Hackley 2018

      Book 

    8. Marketing research: an applied orientation - Naresh K. Malhotra 2020

      Book 

    9. Marketing Research - Naresh K. Malhotra 2017 (electronic resource)

      Book 

    10. Principles of services marketing - Adrian Palmer ℗♭2014

      Book 

    11. Strategic advertising management - Larry Percy, Richard H. Elliott 2016

      Book 

    12. Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan 2015

      Book 

    13. How brands grow: what marketers don't know - Byron Sharp 2010

      Book 

    14. Marketing communications: integrating offline and online with social media - Paul Russell Smith, Ze Zook 2011

      Book 

    15. E-Marketing - Judy Strauss, Raymond Frost, Nilanjana Sinha ℗♭2014

      Book 

  3. Academic Journals 7 items
    1. International journal of market research - Market Research Society

      Journal  Print Holdings on 1st floor of the Library

    2. Journal of marketing - American Marketing Association

      Journal  Print holdings on the 1st floor of the Library

  4. Trade Journals 3 items
  5. Research Reports 1 item
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